Substral® was first introduced in 1957 with a line of branded plant food products and quickly became the top plant food brand in Europe.
Scotts' acquisition of the Substral® family of fertilizer products in 2000 complemented the Company's portfolio of leading lawn and garden consumer brands in Europe. At the time of the purchase from Henkel KGaA, Scotts' German brands had been oriented towards pesticides. Substral® served as a platform to expand into fertilizers, thereby strengthening the Company's market position in Germany. Today, Substral® is the most recognized brand of plant food in Europe, and has a particularly strong market position in indoor plant fertilizers.
For more information, visit www.substral.de.