We all know lawns and green spaces are the places where neighbors meet, kids play and communities thrive. They are woven into the fabric of daily life, beautify our surroundings, foster well-being and connect people to what is real. And they support a powerful economic engine — the turf industry fuels jobs, drives innovation, advances education and research, and supports development. Through our Lawns Positive initiative, we advocate for lawns and green spaces for their many health, wellness and environmental benefits.

Lawns have long connected us to nature. As climate challenges grow, this legacy is evolving. Plush, green lawns may not be for everyone, but living grass lawns and green spaces bring many more environmental benefits than artificial turf and hardscapes, which can contribute to the heat island effect in which ambient temperatures rise. Lawns help absorb heat, and there are ways to maintain real grass and native plant landscapes that work in concert with climate changes. Drought-tolerant grasses, water-retaining potting mixes and xeriscaping techniques are among the water-wise alternatives.

Responsibly cared for lawns reduce the need for pesticides and herbicides, enhance biodiversity and protect soil and water. By embracing real grass and drought-tolerant alternatives, we can shape sustainable, regenerative landscapes. Through innovation and education, we empower consumers to create lawns that are environmentally sound and fit their lifestyles. When it comes to green spaces, we do the same for communities.

• Water Conservation and Quality – Healthy lawns manage water naturally, filtering runoff and protecting resources.
• Climate Change – Real grass cools cities, stores carbon and helps clean the air.
• Safety and Health – Lawns reduce injuries, limit chemical exposure and improve mental well-being.
• Consumer experiences and expression – Lawns are personal and accessible, reflecting how we live and create.
• Human connections – Green spaces bring people together and strengthen communities.