Give your new lawn the strong start it deserves with Scotts® Turf Builder® Liquid Starter® Lawn Food. This formula is designed to grow new grass thicker and quicker than an unfed lawn, helping it establish deep, strong roots. It's packed with key nutrients: phosphorus to promote early root development, nitrogen to help the grass grow and stay green, and potassium to help your new lawn adapt to its environment. Getting your new lawn fed is incredibly fast—it only takes 10 minutes. The process couldn't be simpler: just connect the reusable applicator to your garden hose, turn on the water, and spray. The applicator is designed to be used again with our refills, which means less plastic waste. We also made the bottle translucent, so you can spray with confidence, seeing exactly how much you're applying and eliminating any guesswork. Once your new grass seedlings sprout, apply this starter fertilizer once a week for three weeks to help them thrive. One 32 fl. oz. bottle provides 3 feedings for a 600 sq. ft. area.