Nick Miaritis

Nick joined ScottsMiracle-Gro in June 2026 as executive vice president and chief brand officer overseeing the market-leading brands and directing the marketing, media, creative, digital and e-commerce functions. He is leading the company's transformation into a premier outdoor lifestyle brand.

Nick’s leadership style has been shaped by over two decades of building culturally relevant campaigns that blend creativity with tangible business impact. He champions a social- and digital-first approach to forge strong emotional connections with consumers and is committed to empowering cross-functional teams to modernize their strategies. By leveraging digital tools and social platforms, his teams are equipped to respond to a dynamic marketplace, expand household penetration and drive category growth.

Prior to ScottsMiracle-Gro, Nick was global chief client officer at VaynerMedia, helping the world's most recognized brands modernize their marketing organizations. Before that, he led teams behind iconic, award-winning work at Saatchi & Saatchi. Beyond his corporate roles, Nick is an entrepreneur and creator, building a viral social media brand as "The Omelette King."

He previously served on the ScottsMiracle-Gro Board of Directors and is a board member of Sprints Running Company. Nick is a graduate of Georgetown University, where he earned All-America honors as captain of the Division I Men’s Lacrosse team.