Extreme heat, drought and water restrictions are impacting homeowners across the country, but less water doesn’t necessarily mean fewer live groundcover and plant landscaping options. As part of its #ThinkWaterPositive initiative, SMG today announced Greenprints, a program to inspire and educate homeowners to explore water positive possibilities through xeriscaping with drought-tolerant and native plants. To bring these Greenprints vibrantly to life, we partnered with HGTV celebrity landscape designer, John Gidding, to create a series of water conscious yard designs that can be easily accessed and customized through the #1 landscape design app, iScape.
John has created five distinct and stunning drought-friendly landscapes to represent a variety of regions, climates and native species across the country. At www.thinkwaterpositive.com consumers can view the Greenprints, learn more about water-conscious alternatives, as well as the benefits of having live plants and groundcover in a yard. The Greenprints design hub will also link homeowners directly to the iScape app where they can, at no charge, apply John’s Greenprints directly to their own yard. The designs can be applied as a full yard overhaul or a smaller bite-sized project and recommended plants and products will be linked for easy ordering.
“We are thrilled to tap into John’s passion and expertise to develop these Greenprints so homeowners across the country can enjoy the benefits of his premium designs and use them in their own yards, whether they want to or have to use less water,” said Ashley Bachmann, vice president, lawns marketing at ScottsMiracle-Gro. “We’re hoping to demystify xeriscaping so DIYers everywhere can take the inspiration and run with it, making a positive change for their homes, their communities, and the environment.”
Gidding has worked on such notable projects as Brooklyn Bridge Park and Union Square in New York City, is a regular on such HGTV shows as Curb Appeal, Curb Appeal: The Block, Curb Appeal Xtreme, and Designed to Sell, and recently authored the book At Home with Nature.
“As a longtime proponent of xeriscaping and using native, drought-tolerant plants to create outdoor spaces that are not only lush and beautiful but require minimal water usage, I’m excited to partner with ScottsMiracle-Gro and iScape to share my designs,” Gidding said. “It’s our hope that people will be inspired to take on a project that will transform their yard into a water-friendly living landscape they can enjoy each and every day.”
Greenprints is an actionable part of the brand’s #ThinkWaterPositive initiative, a coordinated effort to help protect and preserve water resources. Building on the company’s existing water stewardship commitments, #ThinkWaterPositive enhances ScottsMiracle-Gro’s focus on water-wise product innovation, nonprofit and community engagement, and consumer education. #ThinkWaterPositive helps consumers create, maintain, and enjoy living landscapes while minimizing impacts on water resources and native species.
Two Greenprints will be available Aug. 1 on the iScape app, with more becoming available in September.
Download the iScape app or visit www.thinkwaterpositive.com for more information.